Nightshift
Over the past few years, there has been a shift within the HIN/HID events towards performance. In the past, Hot Import Nights and Hot Import Daze has been seen by some as a cosmetic/lifestyle car show, however our research now shows that HIN attendees are actually more focused on performance than cosmetics. Embracing this trend, Hot Import Nights launched a new event platform called "Night Shift" in 2006, which integrates and develops new show concepts to parallel the market trends in an interactive and creative manner. Night Shift will be an outdoor, festival style event from 4pm to 11pm taking place in enormous parking lots at major venues in metropolitan areas. Below are some elements Nightshift will include for the 2008 season:
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