Orange, CA, October 2, 2006 — The Action Pursuit Group (APG), an operating company of Apprise Enthusiast Media LLC, today announced the launch of www.insidekung-fu.com, a fully interactive digital extension of Inside Kung-Fu, the oldest Chinese-style martial arts magazine.

Born of the kung-fu craze of the early 1970s and first published in December 1973, Inside Kung-Fu provides a compelling and informative look into the history, philosophy and technique that have made the Chinese martial arts styles popular for centuries.

In addition to the online magazine, www.insidekung-fu.com will also feature a new online e-commerce store, containing over 350 books, videos and DVDs serving the entire martial arts community from Kung-Fu to Grappling.  The online store will launch from the navigation bar on the Inside Kung-Fu website, as well as other Action Pursuit Group websites in the future.

“Inside Kung-Fu has long been one of the foremost authorities on martial arts, and we are excited to finally bring this information to the Web,” said Craig Nickerson, CEO of APG.  “At the same time, www.insidekung-fu.com addresses the needs of Chinese-style martial arts fans everywhere for online access to the latest products.  We are particularly excited about the launch of the online store, as we have received thousands of calls from customers around the world about our product availability and we can now fulfill their orders using this tool.”

For more information about the Action Pursuit Group, please contact Craig Nickerson at (714) 939-9991 or .

The Action Pursuit Group

The Action Pursuit Group (APG) is an operating company of Apprise Enthusiast Media LLC.  APG, which is based in Orange County, California, operates publications including Drag Racer, Drifting, Diesel World, Drive! and StreetTrucks in the automotive segment; Bow & Arrow Hunting, Gun World and Knives Illustrated in the outdoor sports segment; Victorian Homes and Romantic Homes in the homes segment; and Action Pursuit Games, Ultimate Grappling and Inside Kung-Fu in the action enthusiast segment.  Apprise Enthusiast Media is a strategic platform of Apprise Media LLC (www.apprisemedia.com), a leading investor in niche media.