Orange, CA, July 17, 2006  — The Action Pursuit Group (APG), an operating company of Apprise Enthusiast Media LLC, today announced the launch of www.ultimategrapplingmag.com, a fully interactive digital extension of the print version of APG’s Ultimate Grappling magazine.

Ultimate Grappling, first published in 2000, is a leading publication covering mixed martial arts.  It provides extensive event coverage, top fighter profiles and training tips from the elite fighters for fans of the fastest-growing action sport in the U.S.

“As can be seen by the emergence of the Ultimate Fighting Championship (www.ufc.com) and other sanctioning bodies, mixed martial arts has grown tremendously since it first debuted in 1993,” said Craig Nickerson, CEO of APG.  “Today, six years after Ultimate Grappling was first published, mixed martial arts as a sport has begun to surpass boxing in popularity.  Pay per view is growing and arenas across the country are selling out to see the top fighters compete.  This is an exploding market, and Ultimate Grappling provides the best editorial and event coverage in the market.  We are excited about helping grow this sport for years to come.”

For more information about the Action Pursuit Group, please contact Craig Nickerson at 714-939-9991 or

The Action Pursuit Group

The Action Pursuit Group (APG) is an operating company of Apprise Enthusiast Media LLC.  APG, which is based in Orange County, California, operates publications including Drag Racer, Drifting, Diesel World, Drive! and StreetTrucks in the automotive segment; Bow & Arrow Hunting, Gun World and Knives Illustrated in the outdoor sports segment; Victorian Homes and Romantic Homes in the shelter segment; and Action Pursuit Games, Ultimate Grappling and Inside Kung-Fu in the action enthusiast segment.  Apprise Enthusiast Media is a strategic platform of Apprise Media LLC (www.apprisemedia.com), a leading investor in niche media.