Orange, CA, June 28, 2006 — The Action Pursuit Group (APG), an operating company of Apprise Enthusiast Media LLC, today announced the relaunch of www.actionpursuitgames.com, a fully interactive digital extension of the print version of APG’s Action Pursuit Games, the World’s Leading Magazine of Paintball Sports.

“First published in 1987, Action Pursuit Games was the first newsstand magazine for paintball, and is widely considered to be one of the key influences on the sport’s rapid growth over the last 20 years,” said Craig Nickerson, CEO of APG.  “Paintball is now a $1 billion industry, with more than 7.4 million participants and 2,500 paintball sites in the U.S.  Participation in the segment has been growing at 10-15% a year.  We’re pleased to have played a part in that growth.”
   
Action Pursuit Games is the media partner for the National Professional Paintball League’s nationwide Professional Paintball Tour.  For event information, please go to www.nppl.tv/site.  Coverage of the NPPL and paintball is growing with national coverage from ESPN.

For more information about the Action Pursuit Group, please contact Craig Nickerson at 714- 939-9991 or

The Action Pursuit Group

The Action Pursuit Group (APG) is an operating company of Apprise Enthusiast Media LLC. APG, which is based in Orange County, California, and operates publications including Drag Racer, Drifting, Diesel World, Drive! and StreetTrucks in the automotive segment; Bow & Arrow Hunting, Gun World and Knives Illustrated in the outdoor sports segment; Victorian Homes and Romantic Homes in the shelter segment; and Action Pursuit Games, Ultimate Grappling and Inside Kung-Fu in the action enthusiast segment. Apprise Enthusiast Media is a strategic platform of Apprise Media LLC (www.apprisemedia.com), a leading investor in niche media.